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About

About Airlift

We make a small thing that does one job well: a reusable magnetic clip and skin-safe stickers that gently hold your nostrils open so it's easier to breathe through your nose.

Why we made Airlift

Most of us breathe through our mouths more than we'd like to, at the desk, on a run, and especially at night. For some people, the soft sides of the nose tend to narrow or collapse when they breathe in, which makes the nose feel harder to use than the mouth. Over time, the mouth becomes the path of least resistance.

Airlift started from a simple idea: if the nostrils were held open a little, nasal breathing would feel more natural. We wanted something reusable rather than disposable, comfortable enough to forget you're wearing it, and honest about what it is. So that's what we built.

What Airlift is

Airlift has two parts that work together:

  • A reusable magnetic clip that sits at the nostrils and holds them gently open.
  • Skin-safe stickers that hold the clip comfortably in place against the skin.

The clip comes in five sizes so you can find a fit that feels right, and it's designed to be cleaned and reused rather than thrown away after a single use. The stickers are the part you replace.

That's the whole product. Airlift is intended for general comfort and to make nasal breathing easier to keep up. It is not a medical device, and it is not a treatment for any condition. If you have concerns about your sleep, breathing or health, please speak to a qualified healthcare professional.

How we talk about it

We try to keep our language plain and honest. We describe what Airlift physically does, it holds the nostrils open, and we leave the bigger health questions to the people qualified to answer them. If you'd like a plain-language look at how nasal and mouth breathing differ, and what published research does and doesn't show, we've gathered that on The science page.

Meet the team

A small team in the UK. If you email us, one of these people answers.

Sarah Okafor, Head of Operations

Sarah Okafor

Head of Operations

Richard Hale, Head of Product Development

Richard Hale

Head of Product Development

Tom Whitfield, Head of Growth

Tom Whitfield

Head of Growth

Katie Rowan, Customer Experience Lead

Katie Rowan

Customer Experience Lead

Millie Foster, Community Manager

Millie Foster

Community Manager

Who we are

Airlift is a trading name operated by the business below.

  • Trading name: Airlift
  • Operated by: Bonsai Brands Ltd
  • Registered address: 124 City Road, London, EC1V 2NX
  • Company number: 16102848

Questions? We'd genuinely like to hear from you, so get in touch and we'll reply.


Read the science of nasal breathing

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