For most UK buyers who want a magnetic nasal strip to try properly, Airlift is the better fit: all five clip sizes, prep pads in every delivery and a full refund with nothing sent back if you claim within 90 days. On The Nose Co UK prices are lower to start, with a £19 kit and cheaper adhesive strips.
In short
- For most UK buyers who want to try a magnetic strip properly, Airlift gives all five clip sizes in the box, prep pads every delivery and 90 days to claim a full refund, including delivery, with nothing to send back.
- On The Nose Co is cheaper to start (a £19 kit, with free standard delivery quoted at checkout on 27 October 2026), and its adhesive strips cost £0.29 to £0.39 a night on a 6-pack, well under any Airlift route.
- On The Nose Co doesn't publish how many tabs come in its magnetic kit, so its magnetic cost per night can't be worked out.
- Neither brand has published a test of airflow, hold or comfort, so those rounds have no winner.
On The Nose Co UK: what you're buying
On The Nose Co is Australian-owned, and UK buyers order from its main store set to pounds (onthenoseco.co.uk redirects there). We found no UK shop that stocks it, though Amazon UK blocked our search.
It sells a magnetic kit (a reusable bridge in four unnamed sizes on single-use adhesive tabs), adhesive strips in clear or black, an internal dilator called AirFlex, and mouth tape. This page compares the magnetic kit, with the strips as the cheaper alternative.
Checkout quoted free standard delivery on £18 and £19 carts on 27 October 2026, while the site banner says free UK delivery over £40. Its shipping page lists warehouses in Australia, the UK, the US and New Zealand, but the magnetic kit page says dispatch from Australia. Which one serves UK orders isn't published.
Airlift is a UK company. Its reusable magnetic clip comes in all five sizes, XS to XL, and attaches to two single-use latex-free stickers, with a magnetic applicator and prep pads in the box. It sells only on its own site, to UK addresses. For the wider field, see the magnetic nasal strips sold in the UK.
How we compared
We used the same eight criteria as our other head-to-head comparisons: fit and sizing, what's in the box, ongoing cost per night, adhesion support, guarantee and returns, UK availability and delivery, subscription flexibility, and published evidence. We added entry price as a ninth, because that's where the two differ most. Prices come from each brand's own UK store, checked on 27 October 2026, and costs assume one pair of tabs or stickers a night. We didn't test airflow, hold or comfort, so nobody wins those.
Side by side
| On The Nose Co (magnetic kit) | Airlift Complete | |
|---|---|---|
| Format | Reusable magnetic bridge on single-use adhesive side tabs | Reusable magnetic clip on two single-use stickers, each with a steel disc the sticker covers on the skin side |
| Sizes included | 4 (names not published; no size guide found) | 5, XS to XL, all in the box |
| Starter contents | Band in 4 sizes, tabs (number not published), instructions | Clip in 5 sizes, magnetic applicator, 30 nights of stickers, 30 prep pads |
| Prep pads | Not included; it advises an oil-free cleanser or alcohol wipe | 30 per 30 nights, every delivery |
| Starter price | £19.00 (cost per night can't be worked out) | £33 for 30 nights: £1.10 (£1.27 with £5 delivery) |
| Refills | £19.00, described as both "30 Day Supply" and "Pack of 15", so cost per night unknown | Stickers only, 360 nights for £182: £0.51. Annual plan £240: £0.67, clip and delivery included |
| Subscription | None on the magnetic kit or tabs (strips and mouth tape only) | Monthly, 6-Month or Annual; skip, pause or cancel any time, no minimum term |
| Guarantee and returns | 30 days from delivery, first order only. The item goes back and you pay return postage; original shipping not refunded; packs 50% or more used refused | The 90-Night Airlift Test: claim within 90 days of receiving your order for a full refund, delivery included. Nothing sent back, keep the clip, once per customer |
| UK delivery | £0.00 quoted at checkout on small carts (banner: free over £40). 3 to 7 business days after dispatch, its international estimate. Warehouse serving the UK not published | Every subscription order ships free by next-day delivery, with no minimum spend. One-time orders £5 under £50, free from £50. Same-day dispatch on weekday orders before 3:30pm, then an estimated 1 to 2 working days |
| Magnet grade and adhesive | Not published | N52 neodymium (a grade, not a pull force); latex-free adhesive |
| Reviews | 155 reviews averaging 4.89 on its own site's widget for the magnetic kit | None yet (0 on Trustpilot) |
| Published evidence | None of its products tested; its Science page cites general dilator studies | None |
Where On The Nose Co wins
- Cheaper to start: a £19.00 kit, with free standard delivery quoted at checkout.
- Much cheaper strips over a year: £140.00 one-time or £103.40 on its 6-monthly plan for 360 nights (£0.39 and £0.29 a night). Single packs are £0.60.
- More choice from one shop: magnetic, clear or black strips, an internal dilator and mouth tape.
- A strip for sport: it positions its black strips for workouts and sweat.
- Flexible strip subscriptions you can skip, edit or cancel.
- Far more reviews on its own site than Airlift has anywhere.
- Plain limits: it says what its strips can't do, and its Science page admits the sport evidence is weak.
Where Airlift wins
- Every size, named, in every box, plus a magnetic applicator.
- Prep pads in every delivery, 30 per 30 nights.
- The refund. Under the 90-Night Airlift Test terms, you email within 90 days of receiving your order for a full refund, delivery included, send nothing back and keep the clip.
- Subscriptions on the magnetic system itself, and every subscription order ships free by next-day delivery.
- Published specs: an N52 magnet grade and a latex-free adhesive, which are specifications, not performance results.
- Stated UK delivery terms from a UK company, with a 3:30pm weekday dispatch cut-off.
Separately, the clip has a lifetime warranty against failure in normal use. It's automatic on Ultimate, and on other orders it applies when you register your clip within 30 days of delivery. To start, there's the Complete starter (£33).
Round by round
Airlift wins five rounds and On The Nose Co one. Two are split, and evidence and performance have no winner.
| Winner | Why | |
|---|---|---|
| Fit and sizing | Airlift | Five named sizes against four unnamed. Not a claim that either fits better |
| What's in the box | Airlift | Applicator and prep pads |
| Entry price | On The Nose Co | £19 against £33 |
| Ongoing cost per night | Split | Magnetic: unknown for On The Nose Co. Strips: On The Nose Co, £0.29 to £0.39 on its 6-pack against Airlift's lowest £0.51 (stickers only, for clip owners) |
| Adhesion support | Airlift | Prep pads provided, not a hold claim |
| Guarantee and returns | Airlift | 90 days, nothing sent back, delivery refunded |
| UK availability and delivery | Split | Free delivery quoted on a £19 cart, against a published dispatch cut-off and UK estimate |
| Subscription flexibility | Airlift | Plans on the magnetic system itself; On The Nose Co's plans cover its strips only |
| Published evidence | No winner | Neither has a study of its product |
| Airflow, hold and comfort | No winner | No comparable test data |
What a first year costs
For one person, one pair of tabs or stickers a night:
| Route | First year | Per night |
|---|---|---|
| Airlift, cheapest one-time route: Complete starter £33 + £5 delivery, then the 360-night stickers pack (£182). Prep pads for the first 30 nights only | £220 for 390 nights | £0.56 |
| Airlift Annual plan: 360 nights plus 30 bonus pairs, pads every delivery, delivery free | £240 for 390 nights | £0.62 |
| On The Nose Co magnetic: £19 kit plus refills | Can't be worked out until it publishes tab counts | Unknown |
| On The Nose Co strips, one-time: two 6-packs at £70.00 | £140.00 for 360 nights | £0.39 |
| On The Nose Co strips, 6-monthly plan: two deliveries at £51.70 | £103.40 for 360 nights | £0.29 |
If adhesive strips suit you, On The Nose Co's are far cheaper over a year than any Airlift route. For the magnetic system, Airlift's 360-night stickers pack keeps the one-time route at £220, while the Annual plan adds pads to every delivery.
What the evidence says
We could find no published, independent study of any magnetic nasal dilator, including Airlift's. A 2026 review by UK surgeons reached the same conclusion.[1] The same review found most research is on adhesive strips, and that devices worn inside the nostril tended to perform better than external ones.[1] On The Nose Co sells one of those too.
On The Nose Co's product pages say its magnetic system gives more airflow than standard strips, but it publishes no test behind the figure. Airlift publishes no airflow test either. More in do magnetic nasal strips work? and on our science page.
Who should choose which
Choose Airlift if
- you want every clip size in the box and prep pads with every delivery
- you want a subscription on the magnetic system itself
- you want a UK company's delivery terms
- you want a refund with nothing to send back
Choose On The Nose Co if
- you want the lowest upfront spend
- you'd rather use adhesive strips, or want black sport strips or an internal dilator from the same shop
With no test data for either, the sensible way to try is one where you can get your money back without sending anything back, and of these two only the 90-Night Airlift Test offers that.
Not sure whether a magnetic kit or a strip suits you? See magnetic vs adhesive nasal strips.
Sources checked
All checked on 27 October 2026.
- On The Nose Co: magnetic kit, tab refills, strips and AirFlex: formats, contents, prices and reviews.
- On The Nose Co: refund policy, shipping and delivery, how to use, about and Science page: returns, delivery, prep advice, ownership and claims.
- Trustpilot address for onthenoseco.com (no profile found) and Airlift on Trustpilot: review profiles.
- Airlift's shop, refills, refunds, shipping and terms pages: Airlift's products, prices and policies.
Questions people ask
References
- Ahmed A, Gakpetor C, Yang D, Oremule B, Ranganathan B, Jaiswal A, Bhalla RK (2026). The effectiveness of nonsurgical nasal devices in relieving nasal obstruction. Annals of the Royal College of Surgeons of England, 108(6), 476-483. doi.org/10.1308/rcsann.2025.0103
Written by Nicholas Green
I've found it hard to breathe through my nose for as long as I can remember, and years of products and even surgery didn't fix it, so I built Airlift. I write about what I've learned along the way, as someone who lives with it rather than as a clinician.
How we research and check articles: our editorial standards.
